From the Archives: Chris Espinosa Decodes Apple's Marketing Essence

I am absolutely obsessed with this. It's clear, concise, and meaningful.

From CHM Live's “Insanely Great: The Apple Mac at 40,” Chris Espinosa takes us through the foundational “Apple Marketing Principles” published in 1978.

He revisits the core values of empathy, focus, and impute, emphasizing how these principles guide Apple's strategy and operations to this day.