KubeCon Rebrands Itself as the New Data Center OS
At KubeCon EU in London, the conversation shifted from Kubernetes to virtualization, echoing themes typically heard at VMCon. With vendors emphasizing “workload” portability and cloud-native VMs, Kubernetes appears poised to become the next virtualization layer.
Dan Finneran writes for The New Stack
This growing overlap signals more than just workload coexistence. It marks the gradual shift in messaging we’re seeing across vendors. Instead of talking about containers, we’re now hearing about workloads. And instead of Kubernetes as a container orchestrator, it’s being framed as a platform for all workloads — VMs included. It shows how quickly our cloud-native infrastructure has moved into the enterprise mainstream — and how the enterprise is now shaping that cloud-native future.
The convergence of containers and VMs signals a future where Kubernetes isn’t just orchestrating apps—it’s running entire infrastructures.