OpenAI's Bold Foray into Web Search: A Challenge to Google Dominance

This is something I'm sure many of us were expecting, the Google challenge.

I would love to see how search transform using AI. For years, we have been served search results based on SEO. That does not always mean it's returning the best results, but rather results that have been crafted to leverage the algorithm.

Aaron Holmes writes in The Information

The move to launch a search app comes a year after Microsoft CEO Satya Nadella said his company would “make Google dance” by incorporating artificial intelligence from OpenAI into Microsoft’s Bing search engine. That partnership has failed to dent Google’s search dominance.

I have started using Perplexity as my search engine and have enjoyed it. I can't wait to see what OpenAI does in this space. I'd be happy to beta test the app, folks.