The Final Countdown: Google's goo.gl Links Set to Expire
Google announced that its URL shortening service goo.gl will stop working on August 25th, 2025, and links in the https://goo.gl/ format will return a 404 error.
Jess Weatherbed writes for The Verge
Ahead of the shutdown, goo.gl links will start showing an interstitial page on August 23rd, 2024, notifying users that “this link will no longer work in the near future.” This message will initially appear for a “percentage of existing links,’’ which will increase as the deadline draws closer. Google is encouraging developers to update impacted links as soon as possible, however, as this interstitial page may cause disruptions to link redirections.
Previously, Google had recommended migrating to Firebase Dynamic Links (FDL) when it shut down goo.gl in 2018, but FDL has also been deprecated.